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Trend Report: London Fashion Week AW20

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By Libby Holland

Trends change season to season but here at Hachu we’re predicting a step back in time, the rise of British heritage and style with practicality (because we still want to be serving looks, even in a storm.. or two)! Finally, we’re staying true to our neutrals but adding some bold prints, and bright colours to bring us into that summer sun.

So here is our Trend Forecast for 2020 straight from the Catwalks of London Fashion Week!

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Flower Power

Yeah sure, floral prints for spring might not be the most ground-breaking trend of the year but with the ever recognisable English rose, steeped in romance and nostalgia, florals are stepping back onto the catwalk with a psychedelic twist that makes them hard to miss. This trend has been featured in collections by Erdem and Richard Quinn, where models have been completely engulfed by roses. We’ve seen it collaged in muted prints or amped all the way up with clashing colours, to make sure you stand out as the rose among two thorns.
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Checked In

                      

The UK is home to traditional tailoring techniques, where heritage fabrics reign supreme. ‘Back to British’ is in and it looks like we are all playing for checkmate. We see the heritage check being reworked by the likes of the great Dame Vivienne Westwood and ever so iconic Burberry. It seems that the once ‘chavy check’ is no longer overly exposed, but has been reborn and is back better than ever! No longer hidden away in discreet linings it has been cut up, mixed, matched and worked into every element, so whether you wear the heritage check from head to toe in a three piece suit, slip dress or coat be sure to have your check, in check this season.

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In the Trenches 

Rainwear at LFW is like rain anywhere in the UK… inevitable and rarely in short supply. With each and every one of us praying for the rain to stop and the sun to start shining as storm Dennis finally passes, it seems that rainwear for this season is even more appealing than usual! From Margaret Howell to Burberry, brands are offering an abundance of practical, stylish solutions to the stormy season. The once commonly thought of image of a ‘typical’ Englishman with his trench coat and top hat is thankfully long gone and now in its place, serves sophisticated technical tailoring, and a sense of modernism in the form of cut and double layered coats, and oversized detailing.

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Baring it All

Why spend all that money on lavish underwear for only your partner or bedroom mirror to see? This year is about to get a whole lot racier. While last year we saw a rather brief come back of the exposed thong, a trend that only the likes of Kim K herself can pull off, 2020 is all about the brassiere. Whether you’re brave enough to bare it all or would rather layer it up for a slightly more modest look, one thing is for sure, you’ll be sultry in sheer. Featured on the catwalks of JW. Anderson and Supriya Lele.

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On the Fringe of Things

 

We are taking fringe back from its festival hey days and giving it an ever so needed make over. From leather fringed accessories to the brightest blues at the Issey Miyake show to 100-yard-long tassels with the likes of Jil Sander and JW. Anderson, fringe is no longer stuck in the 70’s.  From accessories, to detailing, to whole garments that you’ll have to resist the urge to twirl in, there is no denying that fringe is back! And with a new look comes a new mandate and for fringe it is clearly ‘fringe, but make it look expensive’!
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History Repeats Itself

 

Royal fashion reigned supreme at this year’s London Fashion Week, influencing designers right across the board. From Shrimps, to Moschino to Richard Quinn, it was hard to miss the frequent nods to the royal family and the history of their clothing. A sense of ceremonial elegance from Richard Quinn with his subversive salute to his time at Saville Row through his collection of pearl adorned kings and queens in signature stocking masks. Behind Shrimps inspiration is the epitome of British icons as the head designer for Shrimps herself Hannah Weiland describes “ I wanted to celebrate the ultimate British wardrobe, so who better to grace my mood board than the ultimate icon of the UK: The Queen!”

 

 

Final stop, MILAN! Stay tuned for our coverage of Milan Fashion Week for this years hottest trends, straight from the runway shows!
Looking to be one step ahead with the latest trends? Check out our NEW IN section for the most fashion-forward pieces of the season. Follow us on Instagram and be sure to tag @hachu.uk and #hachugal for a chance to be featured!

 

 

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